GM has enough thoughts and connotations associated with it's brand that aren't very positive in my opinion. However, I think that GM's PR division is doing a good job at moving the new company full steam ahead with a new, more improved brand image.
GM just announced today that they have repaid their government load in full, with interest, fives years ahead of the scheduled date. They posted a new video announcing this news on their website. From my perspective, something like that and a video like that really instills a great deal of trust and sense of accomplishment for the company. Just from doing this blog, my own opinion of GM has changed, just from opening my eyes and seeing all of the new changes they were making to the company.
The PR campaigns that are in place to enhance GM's brand image would be their "reinvention" campaign that is helping to steer opinion and trust back into the hands of GM for Americans. They are doing a great job at restoring and reinventing the company into a publicly aware, open-minded, company. They no longer are trying to get every bang for their buck but rather trying to make fewer, environmentally friendly, well-made vehicles. The PR team has used almost every kind of initiative to elevate the company's status in the public's mind. They have created youtube videos, blogs, twitter accounts, Facebook pages, and have pounced on opportunities from other company's downfalls. GM is now offering special offers for Toyota and Lexus dealers, which is a great lesson in learning to pay attention and have media responses ready when any company in your line of business goes through a crisis.
I think GM has taken all the necessary steps to turn its image around. They are working very hard and have addressed every difficult issue head on. They have become a NEW company with a NEW mission and NEW ways of doing business. And in my mind, I think they are doing a great job so far.
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