Gm has had it's fair share of crises over the years. The economy, bankruptcy, bailouts, the environment, gas guzzling SUV's, and recalls are all reasons for crises within the GM community.
Most recently, GM has been dealing with their bankruptcy and government bailouts last summer. After that, GM went through a large re-invention phase, working on gaining back the trust of the American people. I think the PR people behind GM did a really great job with re-inventing the company and re-establishing the company's mission and goals for the long run.
"This is not about going out of business. This is about getting into business." GM Reinvention Commercial
This commercial was very successful for GM. Although it was advertising, even just the name of the new campaign makes you feel better about the company. Reinvention covers everything that GM is working to do these days. They say in the commercial how they are downsizing, working with fewer, yet stronger manufacturers and car models. There is a feeling that the big heads at GM are getting down to business, getting their hands dirty, and doing everything in their power to stay above water.
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