Two weeks ago, the Chevy Suburban turned 75 years old, making it the oldest continuously manufactured car in history. To commemorate this historic event, GM posted a few different articles and photo galleries on their media website. Chevy Suburban Photo Gallery.
In terms of the public relations aspect of this announcement, I did not see much in the media. I only saw the twitter announcements about this event, so unfortunately I do not think GM utilized their social media as well as they should have in this respect. Considering the Suburban is the oldest car that is still being manufactured today, I would have held some sort of "Birthday Party" with a giant Suburban-shaped cake or ran promotions online and through media outlets about the infamous car, and how it has been a landmark in history by highlighting famous movies that the car has been in or celebrities who drive the car. Another idea I have is maybe doing a news piece about how the Suburban has been a part of peoples families through various events throughout history. For example, maybe telling the story of how a Suburban traveled to Birmingham, Alabama to march for Civil Rights... something along those lines.
I don't think GM did a good job at publicizing this, which is unfortunate because I think it could have made for a really fun event or story for the company.
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