Introduction

So here goes my first attempt at a blog... bear with me. For this little experiment, I'm going to be talking all about General Motors... the good, the bad, and everything in between.

For starters- I should probably say that I am not a GM driver. I drive a pretty snazzy Subaru Outback, clad in all sorts of identifying music band stickers. She does have a name, Suby, and even though she is a soccer mom car, I love her. (Thanks to M&D for funding the gas). My family has never owned an American car, which I guess makes this whole GM blog a bit more interesting, at least from my perspective. We used to be a strictly German car family, Audi's and BMW's, but then the economy and blah blah blah so now we are a Toyota/Nissan/Subaru clan, and we are pretty content.

So GM... they make Chevys, Cadillacs, GMCs, and Buicks. They have come under some heat in recent years after the economy failed and nobody was buying American cars anymore, but I haven't heard too many complaints about them in general. One thing I noticed is when I first signed on to the GM website was their mission. In big bold letters I read "re-invention." Even though I am not in the market for a car anytime soon (considering I am a very broke college student,) I was still drawn to this idea of re-invention.

Re-invention is an important aspect of reputation management when your product has not been flying off the shelf... or out of the parking lots. When I think of GM, i unfortunately associate it with gas-guzzling trucks and SUV's, but their website is giving me a new opinion. ALl part of their re-invention program is focusing on better gas mileage and making more reliable cars. They are definitely working on highlighting the better points of their company, rather than compensating for the negatives.