So, GM does utilize new media, but I had a hell of a time finding any of their media outlets. GM has an entire website dedicated to Media, but I have no idea how to get to it from the main page, and only came across it by googling "GM new media."
The website is actually pretty cool. There is a section that shows all news releases, current and archived, and my favorite feature is on the side where there is a little box with tabs to each social media outlet: facebook, twitter, blogs, and flickr.
This was the only way that I was able to find GM on Facebook. I think that GM definitely does a good job with their social media. On their facebook, they have a lot of short, yet attention-grabbing videos about new cars, GM in the news, Consumer Reports, and new innovations within the company.
The twitter account is good too, there are a few different accounts actually, but I just focused on the US News twitter. It had some good links to news stories and quick, short taglines that tell the reader what's going on with the company.
There are a bunch of different blogs too and I also think they do a really good job at their blogs. There are news features, charity work about giving GMC trucks to help out in Haiti, and another cool widget like the social media one that keep you up to day in all different categories such as" Auto Shows, Bob Lutz, Business, Cars and Trucks, Concept Cars, etc. It's really neat.
If I worked for GM, by first suggestion as a PR person would be to make the new media more accessible. When I type in General Motors or GM in Facebook, the page should automatically show up. Same goes for the Twitter accounts. When I first typed in General Motors, nothing showed up but then when I just typed GM, twitter accounts appeared. The social media needs to be user-friendly, because that is what social media is all about- the USER!
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